A project marketer/property marketer is any person looking after the marketing of a new property development.
Often a project marketer/property marketer will also be a sales agent and their responsibility is to market a property to prospective buyers.
A project marketer’s role usually includes development of pricing structures, branding and marketing/media campaigns.
A project marketer can be a useful contact and a valuable source of information about a new development but remember that the goal of any project marketer is to sell property. Where a project marketer is also a QPIA, they may better understand your personal goals and circumstances, however they cannot provide unbaised advice to you as a buyer because they work for the seller.
Project marketers/property marketers who are PIPA members do adhere to a strict code of conduct and vow to operate ethically.
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